No one told me Montreal was the taste of Paris right around the corner from New York. Through working with Skai Blue Media as a social good strategist, I worked on the digital communications team for Global Citizen's first concert in Montreal, Quebec. The concert hosted by the coolest Prime Minister ever, Justin Trudeau, mobilized 12,000 Canadians to take actions online urging world leaders to pledge money to end HIV/AIDS, TB and malaria. And we did it. PM Trudeau's leadership persuaded world leaders across the globe to pledge $12.9 billion dollars. With two months, a new team, uncharted territory and an important goal, 8 million lives will be saved over the next 3 years. This was phenomenal to play a part in. A great reminder to myself that everybody has a role.
The concert was headlined by Usher and The Roots.